SOLDT
What is SOLDT?Online Store BuilderCheckoutSOLDT SuiteAppsThemesDomains
Sell Online in South AfricaSell with WhatsAppEmail MarketingManage Your BusinessMigrate to SOLDT
BlogCase StudiesUser GuidesHelp CentreFAQNews
Pricing
Contact Start free trial
Start for free
SOLDT Apps/Email marketing
✉ SOLDT EMAIL

Email marketing, built into your commerce platform

Create campaigns, segment customers, automate customer journeys and understand performance — without connecting a separate email platform to your store.

SOLDT Email is built directly into SOLDT, so your products, customers, orders and marketing already work together.

Start selling with SOLDT ↗Explore everything included with SOLDT Email ↓
SOLDT EMAIL PRODUCT PREVIEW
✉The new collectionDraft
Build your email
T Text
▧ Image
▦ Products
↗ Button
ATELIER / EVERYDAY OBJECTS

A fresh perspective
on the everyday.

Considered pieces. Made for your space.

Meet the collection ↗
All changes savedPreview   →
✓
Your store. Already connected.Products, customers and a little inspiration.
SegmentationCampaignsTemplatesAutomationYour domainReporting
COMMERCE COMES INCLUDED

Your email platform should already understand your store

Most email marketing tools start with an integration.

They need your commerce platform to send them customer data, product information, order activity and events before they can understand what is happening in your business.

SOLDT Email starts with that context already built in.

✓ Your products are already there.✓ Your customers are already there.✓ Your orders are already there.✓ Your store activity is already there.

That means you can spend less time connecting systems and more time building campaigns that respond to what customers actually do.

01 / Advanced customer segmentation

Reach the right customers

Your entire customer list should not receive the same message.

Build targeted customer segments using information already available inside your SOLDT store.

Create audiences around purchase activity, products bought, customer behaviour and other customer attributes — then use those audiences across campaigns and automated flows.

Reach repeat buyers differently from first-time customers.

Re-engage customers who have not purchased recently.

Target customers who bought a particular product.

Build audiences around the customers that matter to a specific campaign.

Because segmentation is connected directly to your commerce data, your audiences can evolve as your customers do.

Explore SOLDT Email segmentation →
SOLDT EMAIL PRODUCT PREVIEW
◎Find your people.•••

CUSTOMER SEGMENT

Your next repeat buyers

Number of ordersis greater than 0
AND
Last ordermore than 60 days ago
Audience updates with your store↗
↗
A more personal hello.The right message. The right customers.
02 / Build beautiful email campaigns

Go from an idea to a campaign faster

Create product launches, promotions, seasonal campaigns, announcements and customer updates directly inside SOLDT.

Start from scratch or choose from hundreds of pre-built campaign templates designed around common ecommerce use cases.

Add your content, products and offers, choose your audience and send.

Whether you are launching something new, preparing for Black Friday or simply bringing customers back to your store, SOLDT Email gives you one place to build and manage the campaign.

SOLDT EMAIL PRODUCT PREVIEW
✉The new collectionDraft
Build your email
T Text
▧ Image
▦ Products
↗ Button
ATELIER / EVERYDAY OBJECTS

A fresh perspective
on the everyday.

Considered pieces. Made for your space.

Meet the collection ↗
All changes savedPreview   →
✓
Your store. Already connected.Products, customers and a little inspiration.
03 / Hundreds of pre-built campaign templates

Start with a template, make it yours

You should not need to design every email from an empty page.

SOLDT Email includes hundreds of ready-to-use campaign templates covering common ecommerce moments and customer journeys.

Choose a starting point.

Customise it for your business.

Add your products and content.

Send when you are ready.

Templates help merchants move faster without turning every campaign into the same generic email.

SOLDT EMAIL PRODUCT PREVIEW
STUDIO / NOTES

Good things
have arrived.

THE NEW COLLECTION ↗
THE WEEKEND EDIT

A little treat.
A lot to love.

FIND YOUR FAVOURITE ↗
▦
A starting point for every idea.Make it unmistakably yours.
04 / Automated email flows

Keep marketing running when you are not

Some customer communication should happen automatically.

Build flows that react to events across your store and guide customers through the next step.

Create welcome journeys.

Follow up after purchases.

Re-engage customers.

Build product-specific journeys.

Create lifecycle campaigns that continue running after they have been configured.

Because SOLDT Email is built into the same commerce platform as your store, automated marketing can work directly with customer and order activity happening inside SOLDT.

See everything SOLDT Email automation supports →
SOLDT EMAIL PRODUCT PREVIEW
↗
TRIGGERCustomer joins your list
◷   Wait 1 hour
✉
ACTIONSend a warm welcome
♡
WHAT’S NEXTBuild the relationship
05 / Use your own custom sending domain

Send as your business

Your customers should see your business when an email reaches their inbox.

Connect your own sending domain and send branded marketing communication using your business identity.

Your storefront, brand and customer communication stay consistent from the moment somebody discovers your business to the moment your campaign reaches their inbox.

SOLDT EMAIL PRODUCT PREVIEW
An inbox introduction.✉
a.
atelierhello@mail.yourbrand.com
↩

A little something,
just for you.

Your products. Your voice.
Your name in their inbox.

Your brand, from store to send
06 / Detailed email reporting

Know what happened after you pressed send

Understand how your marketing is performing instead of sending campaigns into a black box.

SOLDT Email gives you reporting across campaigns and ongoing email activity.

Track opens.

Monitor delivery and deliverability.

Compare campaign performance.

Understand how customers are engaging with the emails you send.

And because your marketing sits inside SOLDT, email performance can live closer to the rest of the data you use to understand your store.

SOLDT EMAIL PRODUCT PREVIEW
Every send tells a story.•••

CAMPAIGN PERFORMANCE

Delivered98.6%
Opened42.8%
Campaign sent7 days later

Illustrative campaign data

BETTER TOGETHER

From traffic to customer to campaign

SOLDT Email becomes more powerful when used with the rest of SOLDT Suite.

01

Capture a visitor using SOLDT Popups & Forms.

02

Turn that visitor into a customer profile.

03

Add them to the right SOLDT Email segment.

04

Start an automated email flow.

05

Use SOLDT Automations to coordinate what happens next.

Instead of stitching together separate tools and hoping they stay in sync, the underlying commerce system already connects them.

Explore SOLDT Suite ↗
ONE COMMERCE FOUNDATION

Built into SOLDT. Not bolted onto it.

SOLDT Email is not a standalone email platform that happens to integrate with SOLDT.

It is a first-party SOLDT application built directly into the commerce platform.

Products, customers, orders and store activity already exist inside SOLDT.

SOLDT Email uses that same commerce foundation for marketing.

There is no separate ecommerce integration required for SOLDT Email to understand your SOLDT store.

That is the idea behind SOLDT Suite: the important tools merchants use to operate and grow their business should work together by default.

MADE FOR YOUR NEXT MOVE

Built for the way ecommerce businesses market

Use SOLDT Email to:

  • Launch new products
  • Promote sales and collections
  • Run seasonal campaigns
  • Target specific customer groups
  • Welcome new customers
  • Re-engage previous customers
  • Communicate with repeat buyers
  • Build automated customer journeys
  • Send branded email from your own domain
  • Understand email delivery and campaign performance

All from the same platform running your store.

ROOM TO GROW

SOLDT Email is included with SOLDT

SOLDT Email is available as part of eligible SOLDT plans.

Your included email usage depends on your plan, and additional usage is available when your business needs more.

See SOLDT Email features and plan limits →View SOLDT pricing →
A FEW MORE DETAILS

Frequently asked questions

What is SOLDT Email?+

SOLDT Email is SOLDT's built-in email marketing application. It lets merchants create campaigns, segment customers, build automated email flows, use pre-built campaign templates, send from a custom domain and track email performance directly inside SOLDT.

Does SOLDT have built-in email marketing?+

Yes. SOLDT Email is a first-party part of the SOLDT commerce platform and does not require a separate email marketing provider to work with a SOLDT store.

Do I need another email marketing platform?+

No. Merchants can use SOLDT Email for email campaigns, segmentation, automation and reporting without connecting a separate email marketing platform.

Merchants may still choose to use other tools where supported, but SOLDT Email is designed to provide these core capabilities directly inside SOLDT.

Can SOLDT Email use my customer and order data?+

Yes. SOLDT Email works with commerce information already available inside your SOLDT store, including relevant customer, product and order data.

Can I automate emails?+

Yes. SOLDT Email supports automated flows that can respond to defined customer and store events.

Can I segment customers?+

Yes. SOLDT Email includes customer segmentation for building targeted audiences based on available store and customer data.

Does SOLDT Email include templates?+

Yes. Merchants can choose from hundreds of pre-built campaign templates and customise them for their business.

Can I send email using my own domain?+

Yes. SOLDT Email supports custom sending domains.

Can I track email performance?+

Yes. SOLDT Email provides reporting for campaign performance, opens, delivery and deliverability.

Is SOLDT Email included with every SOLDT plan?+

SOLDT Email availability and included usage depend on your SOLDT plan.

You can view the current allowances and additional usage pricing on the SOLDT pricing page.

YOUR NEXT CHAPTER STARTS HERE

Your store already knows your customers.
Your marketing should too.

Run your store, understand your customers and build your email marketing from one connected commerce platform.

Start selling with SOLDT ↗
S SOLDT

The all-in-one e-commerce platform built for South African sellers. Launch, manage, and scale your online store with tools designed for Africa.

Product

  • Themes
  • SOLDT Suite
  • Apps
  • SOLDT Domains
  • Features
  • Pricing
  • WhatsApp Sales
  • Integrations
  • Roadmap

Company

  • What is SOLDT
  • About
  • News
  • Blog
  • User Guides
  • Case Studies
  • Help
  • Contact
  • Careers

Legal

  • Privacy Policy
  • Terms of Service
  • Refund and Cancellation Policy

Support

  • SOLDT Help Docs

© 2026 SOLDT.